Light, camera, action! Also for a webcast presentation where your audience can see you, it is good to consider the light. A camera needs usually a lot of light to show all details and provide a good image of you.
Natural light works very well, but you also have to check if there is not too much light as then the image starts to look pale / way too bright. Make sure there are no strange shadows over your face. Using an additional light may support presenting a better image. There are special studio lights for this. Some models have white and yellow led lights that enable you to change the colour of the light to make your skin tone look the best. Normal lights tend to have a yellowish colour that could make your skin tone not look natural anymore on camera. Changing lights, using indirect lights, or using makeup can support in making you look at your best while presenting during a webcast.