When you are asked to pitch your idea in one minute or give a one minute speech or presentation it doesn’t mean that you do not need to prepare for this as it is so short timing. On the contrary, you may actually need more time to prepare for a one minute pitch / presentation compared to one that can take 5 minutes.
If you only get one minute it means that you need to be very careful to choose your works. It will take some time to decide what you can say, but maybe even more time to decide what you cannot say as you only have one minute. One minute doesn’t allow much time to provide background and supporting information in your speech. Every word needs to matter. Therefore a one minute speech / pitch / presentation can take a lot of time to prepare.