Make a link with mythical creatures

You can create a visible link with mythical creatures during your presentation. I can support having your audience link an image to a certain concept / topic that you want to explain. For example you can use a unicorn.

A unicorn is a mythical, usually white animal generally depicted with the body and head of a horse with long flowing mane and tail and a single often spiraled horn in the middle of the forehead. You can show a unicorn and explain that the term unicorn is also used in the business world.

 

In the business world, a unicorn refers to any tech startup company that reaches a USD 1 billion dollar market value as determined by private or public investment. A unicorn also refers to a phenomenon that occurs in human resources when those who are responsible for hiring candidates have impossible expectations. This stems from a mismatch between the expectations of the employers and who is available for hire. In other words, human resources is looking for a mythical candidate (i.e. a unicorn), rather than facing reality.

 

You can use links between mythical figures and real life (business) concepts to bring across a message that is easier to remember for your audience.