When you tell a story as part of your presentation you can use the “detective technique”. Describe the scene and proved more and more parts (or clues) that lead to an interesting plot of your story. Think about having some twist and turns along to story line.
Your presentation is more interesting to follow when you apply the detective technique in storytelling. You can take your audience along the detective story and it will result in a more powerful way of convincing your audience. When your audience was listening to your “detective story” it will think along with you to find the answer and what they would have done. This creates a more engaging environment and will provide you with a powerful manner of convincing your audience about something.