You may be in a situation where you need to make a brief presentation at an exhibit stand. How will you attract an audience for this at your stand? It makes no sense to start your presentation when there is nobody else at the exhibit stand. There are various matters to consider that will attract people to come to your exhibit stand and listen to your presentation.
Consider the following for attracting people to come to your stand: When do people visit an exhibit stand:
- If they have a specific interest in the topic
- If they have an appointment to meet at the stand
- If they know a person at the stand
- If there are other interesting people at the stand
- If there are cool free goodies to get at the stand
- If there is free food / drinks at the stand
- If there is something interesting to see at the stand
- If there is movement at the stand (visuals / video / moving objects)
- If there is a “buzz” at the stand
Use these concepts that attract persons to come to your stand to ensure that you will have a audience to present for.
