Companies use a logo as part of their communication to the market. It is part of their branding and to provide a recognizable image that their customers can relate to. So why don’t you use the same proven principles and use a logo for your presentation?
You may want to design a logo that suits the content of your presentation and that is recognizable. You can use the logo as part of the invite for your presentation, website and social media announcements of your presentation, show it on the signs leading to the location where you will give your presentation, use the logo on the presentations slides, include to logo on the hand-outs and materials that you will provide to your audience during the presentation and use the logo as part of the follow-up communication after your presentation (such as on a “thank you – e-mail”, resourced shares after your presentation, website about the presentation, survey about the presentation).
Using a logo is an easy and effective manner to use a consistent and recognizable theme for your presentation. It will make it easy for your audience to link all the parts together and have an easy to remember visual image of your presentation. Using some alternatives of the logo will allow you to use it also for other related presentations. The success of a presentation will reflect on the logo. Using alternatives of the logo may then have a “halo effect” on other presentations as the logo is being recognized by your audience as a trademark for a successful presentation that will add value to the audience.
Make your own branding successful and use a logo for your presentations.
