If you have the opportunity to present in front of an audience to sell your product or service you may find that your audience is quickly getting bored or distracted if you hold a classic sales pitch. Why is a classic sales pitch presentation not always the best way to sell your product or service?
In many cases your audience is not interested in the actual service or product that you have to offer. Your audience is interested in how best to resolve a problem that they are facing and how best to reach a desired outcome. Your product is there to resolve a problem from your audience (client) or get to a desired situation. Your product or service is a tool to achieve a certain objective and resolve a problem. Therefore you may want to focus your presentation on the problem and desired situation. Incorporate your product in the side line of your story line as the best means to resolve a problem from your audience or bring your audience to the next desired level. Therefore the focus of your presentation is on how it will improve the life of your audience, the focus is not on the actual product or service you are trying to sell. You may find this approach more effective compared to a classic sales pitch presentation.
You can compare this to the Public Speaking Kit. We could talk hours about all the content of the Public Speaking Kit and why you should get your own Public Speaking Kit. But in the end it is not about the Public Speaking Kit itself. It is about what it will bring you in terms of an easy way of quickly improving your public speaking skills by enabling you to take advantage of practical tips and tricks in the book that is part of the kit and all the supporting materials and best tools to enable you to overcome nerves, and deliver effective and impactful presentations for any audience to achieve your goals. Be recognized as an excellent presenter and improve your public speaking skills. How? The Public Speaking Kit is not the objective, it is the perfect tool to reach your objective.
