There are different techniques that you can use to convince your audience about something. Being passionate about the topic and taking your audience along a journey to pitch your idea could be a good strategy. Your passion should be reflected in the presentation and will have a “halo” effect towards your audience.
Your audience is less likely to dismiss your idea if it is something that you show that you are really passionate and convinced about.
What if you need to convince your audience about something that you are not convinced about yourself? Unless you are a trained actor, you are probably not able to convince your audience. Don’t underestimate your audience. If you deliver a story about something that you want to convince them is great and are not convinced about it yourself, you probably won’t manage to convince your audience. Using words as “it is amazing”, “this is fantastic” or “it is great”, won’t help much. It may actually confuse your audience leaving them with more questions than answers. Your audience will hear that you try to convince them of something and they will see something else. Remember that communication is not only verbal, but also non-verbal communication is important.
If you want to convince your audience about something it therefore starts with being convinced about it yourself. If you are not convinced yourself, you should wonder if you are the right person to attempt to convince your audience about it. Maybe better to ask another person to present this topic for your audience. Alternatively you may want to alter the message to something that you are convinced about.
Different strategies can be used to convince your audience about something. Don’t hesitate to contact us in case you would like any detailed tips and tricks that are specific for your situation.