Imagine that you are part of an audience and the presenter tells the audience the following: “Now it is important that you do not think about a pink elephant”. What did you just do? Did you think about a pink elephant or did you do what the presenter specially told you not to do?
People seem to somehow focus on the negative.
So if you use negative words like NOT, your audience will focus on this. You can use this phenomenon in your advantage when you are developing content for your presentation and think about what
you want to say and what you don’t want to say. Developing good content for your presentation is important to be recognized as an excellent presenter. Words do matter. Compile your own Public Speaking Kit which includes the book Public Speaking Excellence with hundreds of tips and tricks on how to become an excellent presenter. Act now and stop thinking about a
pink elephant…
