When developing content for your presentation it is important to think about your audience. You can approach the development of excellent content for your presentation from their
perspective by answering the following questions:
• What is it that I can share during the presentation that would benefit the audience?
• What is of interest for the audience?
• What should the audience be able to get out of the presentation?
• How much time does the audience has to listen / pay attention?
• Why would the audience care about the topic and how can you ensure that they will care about the topic?
Keeping in mind the interest, perspectives and objectives of your audience and the benefits for your audience when developing your presentation will result in a more impactful presentation.