What is your point and why should your audience care?

When preparing content for your presentation / speech it is important to keep the following two questions in mind:

- What is your point?

- Why should your audience care?

Having these two questions in mind when preparing for your presentation will aid in preparing a presentation or speech that is focused and of interest for your audience. As a result it will increase the perceived quality of your presentation from the perspective of the people who it is addressed to. There is much more to learn about developing great content for your presentation / speech. Read fantastic tips and trick in the book that forms part of the Public Speaking Kit.